Doug Lockyer

The digital destination concept was developed by Doug as a way to visually represent the critical and value-add components of a successful e-commerce property.

By using an island, navigated to by a browser, as his theme, he was able to visually communicate the experience of browsing to management, marketing and technology personnel simply and with immediacy.

The model became part of a very deep navigable director presentation which was employed to educate as well as to present development projects.