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Access
IT (Information Technology) was an integrator firm based in Sydney,
Australia, with a vision for accessible information distribution
across the enterprise network.
When
Doug met with the CEO they quickly identified that a core differentiating
principal behind the Access mission was the commitment to thinking
"outside the box".
Consequently
he employed the classic "Nine Dots Puzzle" as a logo metaphor
for working outside the box.
The
red, tenth dot between the "Access" and the "IT"
is used to demonstrate the apex of the solution lying outside the
traditionally accepted parameters of the problem.
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