|
The company Doug was
CEO of, Riptide, merged in 1999 with three companies to form Digital
Lighthouse, which went public in early 2000.
As a part of the brand and identity launch in support of our IPO,
Riptide's design team produced brochures and promotional collateral.
The
firm's focus was on technological support of customer relationship
management. Our tag line was the customer relationship experts,
and the header we employed for much of our marketing was "
building better relationships".
A series of print ads
and print communications was developed to convey that message to
the high-end IT and marketing stake-holder s among our corporate
target market.
|