Doug Lockyer

Jacobson Type ruled the roost as Auckland's finest typesetters and typographers, back when type was still a craft and an art.

The lower case floating "j" standing out from the type rule background was seen on business cards, letterheads and invoices, but most often it was noticed on the door panels of the nifty white Honda Civic sports coupes that Jacobson used to deliver rush jobs across the city in service of the Auckland advertising industry.