Kellogg's
  Condé Net / Riptide
 

Doug Lockyer
Claudio Gomez

  1998
douglockyer64@yahoo.com

No this is not the Special K that gets offered to you by a slippery character in a nightclub in New York. This is the actual breakfast cereal.

Kellogg's teamed up with Condé Nast to promote their Special K brand via Condé Net's Epicurious, Health, Self magazine and Style sites.

Riptide was commissioned to design and develop the property, which included a neat little daily minerals intake calculator.