When Sony launched the Aibo robotic pet in Japan in 1998, it became an overnight cult hit. For the American launch, Riptide developed an e-commerce adoption center to take advance orders.

For a toy dog which cost over $1300.00 (ball included) sales were pretty staggering.

Riptide even purchased one for the office but we could never get it to fetch. I think it peed on the fuse box and short circuited in the end.