Doug Lockyer

This series for Molson Ice was done by choosing images from a folder of several hundred scanned photos provided by Y&R. Doug blurred and treated them in photoshop, and they later became the well known ad series where a gravelly voice expounds on the night of sin he is about to indulge in, in which the ads were shot through a green Molson Ice bottle.

This was to differentiate between Molson Ice and the Buds and Amstels and other brown -bottle beers.