Doug Lockyer
Anne-Marie Giarrattano

Virtual World was one of the first super-stores that Riptide developed. Using Net Perceptions AI collaborative Filtering engine for customer relationship management and recommendations / up sells, and employing Web Objects and Java as an object oriented code base, the site was extremely deep and robust, cataloging over twenty thousand SKU's, and linked via API's to a variety of OEM manufacturers who assembled to order.

The site featured a customer history rewards program and sophisticated order tracking solution, as well as state of the art electronic fulfillment.

One of the greatest successes was the intuitive, easily navigable interface, which made searching or browsing for computers, peripherals or software quick and simple.