Robert Mondavi
  Riptide Communications
 

Doug Lockyer
Michael Guthrie

  1997
douglockyer64@yahoo.com

Robert Mondavi bought he rights to import Vichon Wines, a high quality Mediterranean brand, previously unavailable in the US.

They decided to promote the wines online through Condé Nast's Epicurious site, by creating a series of recipe links, with each varietal associated with a mediterranean herb.