Doug Lockyer

To better support their 17 million merchants, VISA commissioned the development of the Visa Business resource Center (VISA BRC) which later became the Visa Merchant Resource Center within Visa.com.

Riptide developed a sophisticated, Net Perceptions driven, artificial intelligence engine for the portal.

This AI tool was presented to merchants by way of a suite of friendly, animated assistants who asked key questions to begin formulating a merchant profile. Based on the answers to the questions, as well as the merchants browsing patterns within the site, different, tailored resources were suggested.