Doug Lockyer
Anne-Marie Giarrattano
Ji-Hyun Lee
Juan Elias
David Papworth

Doug acquired SkyMall (the Arizona-based, in-flight, upmarket gift catalog company) as a client for Riptide in 1998. He gave business concessions to secure the interactive agency of record position with SkyMall, guaranteeing a higher public profile and first right of refusal on a vista of interactive projects over the next three years.

Doug developed, with Skymall CEO Bob Worsely, a comprehensive strategy to move SkyMall from a call-center and print-catalog based enterprise to an online sales channel for its 30 plus leading consumer brands and 19 airline partners.

Various Internet e-commerce and online community strategies were formulated and implemented, the net result of which was the building and training of an internal interactive team within SkyMall and the launch of the revised SkyMall.com. SkyMall.com featured collaborative filtering systems for consumer up-selling and advanced customer relationship management, a sophisticated electronic fulfillment system and live links to the call center operation.