Doug Lockyer
David Papworth

Riptide simultaneously developed investor education collateral, print marketing and staff motivation material to consolidate the leadership position that SkyMall was heading for (and achieved).

Within three months of the launch of SkyMall.com average sale values had increased from $95.00 to $145.00 (a 65% increase). and Look-to-buy ratios had exceeded 15% (industry average for L2B was around 2%). Online sales (initiated by web-browsing customers) accounted for 20% of revenues and 100% of transactions were enabled via the online solution, linked to the in-house call-center.

The company's pick, pack and ship operation was phased out via an outsourcing / partnership strategy to global fulfillment partners, and operations in London and Berlin were initiated.

Riptide launched Skymall travel for Skymall in June '98. SkyMall travel featured ticketing links to 19 airlines with promotional links and destination content provided by third party partners.