Doug Lockyer
David Papworth

By early 2000, leading up to the Riptide IPO, Doug had consulted in general Internet strategies, the revision of the phase-one and phase-two SkyMall sites, the development of the SkyMall DVD, the re-branding of the SkyMall group along with positioning statement and marketing strategy work, the development of the SkyMall re-financing road show and the development of a variety of high-end, animated multi-media corporate and investor relations presentations.

He was responsible for the design, development and launch (on time and under budget) of SkyMall Travel, print advertising for the two sites,and the development of a range of internal management aids, timeline project posters and collateral for the growth of the firm.

He was also a keynote speaker at the annual SkyMall partner retreat.

SkyMall made a bid to acquire 50% of Riptide and secured by warrant and convertible note the right of first refusal for one year. The note was acquired by Etinuum, which eventually acquired Riptide as part of a four-way merger that lead to an IPO in April 2000.

Everything from print ads to multimedia presentations and motivational posters were executed on time, within budget and to a standard of excellence seldom seen from a medium scale communications firm.