| Brand
campaigns, marketing and technology / service development strategies
had to be brainstormed as senior management traveled the globe prior
to the firm's IPO, and sign-off from key players was achieved through
web broadcasts and interactive networked meetings.
At
one stage, Doug designed and wrote up concepts and service models
from Sweden, had concepts worked up in New York and presented via
the web to London, Connecticut, New Jersey and Colorado.
Digital
voting and signoff enabled extremely rapid global consensus.
A
cornerstone of the service strategy was developing and expanding
profitable strategic relationships with key industry players to
offer comprehensive support packages to the Fortune 1,000.
This,
along with revised user interfaces and robust service packages paid
off with an IPO that raised more than $80 Million in the first week
of trading.
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