Doug Lockyer
Katie Lukas
John Mathewson

Shortly after the less-than-successful initial public offering of Riptide / Digital Lighthouse stock, Doug joined forces for a few months of consulting with Direct Marketer John Mathewson, and New York advertising services group, Graphic Systems. The group worked together loosely under the business name Fast Forward Consulting.

One of the consulting gigs the team was engaged for was with Maybelline New York. For this project, as with several others, Doug also employed the knowledge, creative prowess and intellect of intranet savant, Katie Lukas, CEO of StickyData.

Maybelline marketing wanted to explore the development, outside of Maybelline's global IT channels, of a marketing intranet, to be employed as a sophisticated worldwide image server for Maybelline's massive print marketing needs.

To educate the marketing department regarding emergent and established technologies, Dod designed a two day seminar, supported by a printed glossary and an interactive intranet primer.