Doug Lockyer
David Papworth
John Aquilino

Before one can present information graphically, it is often necessary to apply a degree of information science in resolving exactly what you are going to present, to whom and how.

In the case of ProteoMetrics, whose mission, positioning, products and communications standards were being completely revised, a set of aids were required which would lead diverse audiences (shareholders, partner firms and customers) through several complex conversations, the net result of which would be that they would comprehend the new firm, its position in the biotech market space, and the nature of its revised services and software offerings.

To successfully re-position the bioinformatics firm, ProteoMetrics, and redefine its mission in the industry, Doug presented the industry at large, the current position of ProteoMetrics, and diverse opportunities which abounded.

Having presented a strategy, he then developed presentations to present the resultant new position, mission and redefined software products and range of professional services.

1. He first represented ProteoMetrics as a picks and shovels partner to biotech firms, in the process of leveraging value from the chain of scientific research information as it progressed from:

a. data discovery (raw data gleaned from experiments, stored as measurements from highly calibrated equipment)

b. the scientific analysis process whereby raw data is converted into valuable information by being matched against proteomic or genomic databases, and, finally

c. to the management and delivery of knowledge whereby valuable knowledge is pushed to lead scientists and senior management within an organization, and out to customers who have purchased rights to that knowledge outside the organization.