Doug Lockyer
David Papworth
John Aquilino

Doug decided, at the inception of Riptide, even though its field of play was the World Wide Web, which manifested appalling graphics values, and was extremely restrictive in terms of color space and size of graphic, that his agency would uphold the highest standards of visual communications.

Before developing any corporate or marketing presentations, Doug used a Mac-friendly 3D modeling program, Strata Studio Pro, and his native wacom tablet illustration skills, to render a collection of topical icons for use in Riptide presentations.

The first round of icons were restricted to the 256 color web palette, and had to be very small to load into web pages. By the time Riptide went public however, there was a library of 300 plus sophisticated 3D icons, some of which were animated, and all of which were rendered as high resolution print components as well as low resolution Web, Flash, Director and Powerpoint graphics.