Doug Lockyer

The Axis Group of Companies consisted of:
• Image Axis: retouching for multinational ad agencies
• Color Edge: high-end reprographics
• Axis Interactive: Web Site and Intranet design
• Studio Designs: Comps, storyboards and design

An upward thrusting arrowhead was chosen as the logo style of the "A" in the Axis companies, and each instance of the logo across the brands had the "A" cut out of a panel of color and the cut out section transposed to the relevant brand title.

For Image Axis a rectangular, textured image area was defined and the dot from the word "Image" extended beyond that plane.