Doug Lockyer

The logo transferred well into traditional high quality print collateral, but also was well suited for interpretation in the output of laser copy custom collateral, such as client-targeted pitch and capabilities documents.

The logo squares, even without the accompanying type style, were synonymous with Studio Designs, and became a discrete motif.

The watermark hand was never used alone, but in its place, the first letter of a new document would be watermarked behind a strong, narrow drop cap to reinforce the brand while adding elegance to the page.