Doug Lockyer
Patrick Chiang

Bus signage was negotiated for New York, Denver, San Francisco and Los Angeles. The branding and advertising for buses and outdoor markets never went into effect, however, as the dot-com industry collapsed before they could be implemented.

For interactive collateral, the same elements were deployed, again with clean, simple separation of space. The lighthouse motif was always prominent and the use of large fields of white and a single offset panel of secondary color was consistent.