Doug Lockyer

Separating the Proteo part of the name from the Metrics, with ultra bold text made the complex name easier to assimilate and highlighted the metrics component, which was critical, as the industry sub-field was proteomics, which the customer base would know by default, but the specialization was a mass-number or metric one.

As a bioinformatics relevant gimmick, Doug included a barcode which spelt out each card bearer's name in bar code font.