Doug Lockyer

Wella International, europe's second largest hair care and cosmetic brand after L'Oreal, rejuvenated their brand identity in 1989 / 90 and decided to award various brand components by international tender. In effect, a series of worldwide design competition was held. Doug was awarded the design and collateral commission for Wella Australia, as well as the visual communications portfolio for the company.

Doug re-interpreted the classic Wella profile and rendered the logo as an embossed image on all of Wella's print collateral. As Wella's primary salon lines are suites of color products, this subtle approach bespoke confidence and a color impartiality that served the firm well in its communications.