Doug Lockyer

The partnership between Doug Lockyer, exponent of creativity and technology, and John Mathewson, an accomplished management strategist, demanded and provided opportunity for a unique brand.

The positioning statement first arrived at was "strategies for the new market space" this soon evolved into " creative strategies for the new economy". to visually reinforce this position of implicit creativity and strategic prowess, focused on Internet and emergent technologies, a pair of beautifully illustrated mascots were developed as a logo.

The mascot pieces ( a chess knight for strategy and a butterfly for creativity) were digitally illustrated originals, and in fact were both animated 3D models rendered in Studio Pro by Doug, with painted details added via Corel Painter and a pressure sensitive Wacom tablet.

Various screen capture images (in simulation of grainy video) were projected behind the butterfly on all of the firms collateral, giving a more edgy feel of emergent tech.