Doug Lockyer

The second generation of Riptide brand imaging came late in 1998 when Doug wanted to differentiate the firm from the new wave of tech-only web developers.

a creative motif of various color coded animals (red butterfly for creative services, bee for account management and operations, frog for strategic services and blue butterfly for technology services) was deployed.

The logo was reduced to a crisp edged lower case letter "R" rendered in american typewriter font, within a circle. The fluorescent orange background was interchangeable, depending on company division or specialization.