Doug Lockyer

When Riptide was resurrected after the stock market crash of 2000, Doug introduced a higher tech, yet more organic logo. The three globular arms that constitute the lower case "R" of riptide were morphed spheres of translucent gel.

The three spheres coincided with the three spheres of operation: strategy, technology and creativity, and also were used in presentation diagrams to represent customers, suppliers and the enterprise; the three components of the business web.