Doug Lockyer
Ray Brainerd

The global extranet was proposed around user needs and functional requirements, rather than technological suggestions and constraints, and the brief came from marketing, which was not only the group who needed the service, but would also be the group responsible for content management and administration.

This was a new approach for Maybelline. Traditionally IT served each department on a task request basis, and the worldwide organization had found that approach to be ungainly.

In order to allow marketing to design and run their own extranet however, Doug needed to educate the personnel, so a series of two day workshops and some rigorous needs analysis sessions were introduced.

The resultant specifications document was a first for Maybelline, in that the key actors had reached consensus before the tech planning phase.